Capstone Business Simulation
Penn State Erie, The Behrend College
The Capstone Business Simulation was a project for MGMT 471W (Strategic Management and Business Policy). The business simulation was a semester-long project in which teams and “businesses” were formed. I was the VP of Marketing, and my teammates’ roles included CEO, VP of Innovation (R&D), VP of Production, and VP of Finance. In total, there were four other “businesses” that my group and I competed against for market share.
My responsibilities in this project included researching the competitive environment, producing a “marketing worksheet”, setting competitive and profitable prices, developing a worst-case estimate for forecast demand, and working closely with all other “departments” to achieve the highest level of success through our strategic initiatives.
Stukent Social Media Simternship
Penn State Erie, The Behrend College
The Stukent Social Media Simternship was a semester-long project that taught me a lot about social media management, planning, metrics, advertisements, promotions, strategies, and audience targeting. The project consisted of twelve rounds of scheduled social media posts, each lasting one week.
This project aimed to maximize metrics like impressions, clicks, engagements, conversions, and, ultimately, revenue. Through twelve rounds of planned posts, I ended 5th in the class with $557,213.51 in revenue (4th place: $562,457.02 – 1st place: $690,570.48 in revenue).
Google Analytics Certification
Hootsuite Platform Certification
Social Media Marketing Certification